We started GMetry because B2B SaaS marketing deserves better than guesswork.
Too many SaaS teams are running marketing as a series of disconnected campaigns — a content push here, a paid spike there — with no system tying any of it back to pipeline. GMetry Consulting exists to fix that: we build the product marketing engine, the content strategy, and the account-based outreach as one connected system, then hand it off in a state your team can run without us.
Founders
Midhun Subramanian
Fractional CMO · 15+ yrs · MBA, IIM Kozhikode
- Runs marketing on a fractional basis for B2B & tech businesses across the Americas, EMEA, and APAC
- Has led marketing at enterprises including Zycus, BestDoc, FieldEZ, and Kalkitech — scaling teams from 2 to 15 and pipelines from zero
- Deep strength in brand positioning, demand generation, channel & partner ecosystems, and pricing
“Brings the operating-system view: what a marketing function must contain, who staffs it, and how it's governed.”
LinkedIn →
Godi Yeshaswi
GTM & AI Marketing · MBA, IIT Madras
- Built the GTM engine at companies from the ground up — ICP definition, positioning, inbound, and sales enablement
- Has driven growth programs at enterprises including Entropik, Zycus, and TripGain — repositioning, competitive takeout, vertical GTM
- Strategizes the execution layer: websites, WhatsApp & voice AI agents, CRM, attribution, and content engines
“Brings the build-and-ship view: turns strategy into live assets, tracked leads, and working automation — fast.”
LinkedIn →How we're different
Systems, not one-off campaigns
Everything we build is designed to keep working after we leave — documented, repeatable, and owned by your team.
Founder-led, every engagement
No account managers relaying to a bench of juniors. The people who scope the work do the work.
Human-in-the-loop outreach
We don't automate LinkedIn or WhatsApp sends — it risks your accounts and it reads as spam. Every relationship-channel message goes out from a real person, on purpose.
Ready to build a marketing engine that compounds?
Tell us about your product and pipeline goals. We'll reply with a point of view within one business day.
Get in touch